Convert Pascals to Atmospheres Unit Conversion Problem

This example problem demonstrates how to convert the pressure units pascals (Pa) to atmospheres (atm). Pascal is a SI pressure unit that refers to newtons per square meter. Atmosphere originally was a unit related to the air pressure at sea level. It was later defined as 1.01325 x 105 Pa. Pa to Atm Problem The air pressure outside a cruising jet liner is approximately 2.3 x 104 Pa. What is this pressure in atmospheres?Solution:1 atm 1.01325 x 105 PaSet up the conversion so the desired unit will be cancelled out. In this case, we want Pa to be the remaining unit.pressure in atm (pressure in Pa) x (1 atm/1.01325 x 105 Pa)pressure in atm (2.3 x 104/1.01325 x 105) Papressure in atm 0.203 atmAnswer:The air pressure at cruising altitude is 0.203 atm. Check Your Work One quick check you should do to make sure your answer is reasonable is to compare the answer in atmospheres to the value in pascals. The atm value should be about 10,000 times smaller than the number in pascals.

Oppositional Defiant Disorder - 1846 Words

Oppositional defiant disorder (ODD) is one of a group of behavioral disorders in the disruptive behavior disorders category. Children who have these disorders tend to be disruptive with a pattern of disobedient, hostile, and defiant behavior toward authority figures. These children often rebel, are stubborn, argue with adults, and refuse to obey. They have angry outbursts, have a hard time controlling their temper, and display a constant pattern of aggressive behaviors. ODD is one of the more common mental health disorders found in children and adolescents (AACAP, 2009). It is also associated with an increased risk for other forms of psychopathology, including other disruptive behavior disorders as well as mood or anxiety problems (Martel,†¦show more content†¦Identifying potential factors for modification early in development is crucial to facilitate innovations in the development of interventions that may alleviate the significant clinical and public health burden associat ed with these behaviors (Tung Lee, 2014). Based on the criteria by the American Psychiatric Association (APA), ODD is a diagnosis that is defined by a pattern of angry/irritable mood, argumentative/defiant behavior or vindictiveness. To meet the specific diagnostic criteria for ODD, the individual must demonstrate impairment in functioning and must meet at least four of the suggested disruptive symptoms, lasting at least 6 months as and exhibited during interaction with at least one individual who is not a sibling. The criteria includes: often loses temper, is touchy or easily annoyed, is often angry or resentful, often argues with authority figures or adults, actively defies or refuses to comply with requests from authority figures or with rules, often deliberately annoys others, blames others for misbehavior, has been spiteful 2x in the past 6 months (APA, 2013). Although the diagnostic criteria are relatively specific, there is still some relative subjectivity in determining the normative nature of the behaviors that may be observed in any one individual. Given this subjectivity, ODD, as a diagnostic category, is not consistently agreed upon by researchers and

Human Genome Project Essay Summary Example For Students

Human Genome Project Essay Summary The Task at HandScience is defined as knowledge based on observed facts and tested truths arranged in an orderly system. It has had an extreme effect on technology, which covers production, transportation, and even entertainment. In the past, though, science has always remained distant. However, with the birth of genetic engineering, science has become something that will deeply affect lives. Advancements are being made daily with genetic engineering: the Human Genome Project is nearly done, gene replacement therapy lies within reach, and cloning is on the horizon. Genetically altered foods have already become an important aspect of life with â€Å"new and better varieties† (Bier, 2001, p.65) and even the possibilities of solving world hunger. There is no doubt of the benefits that genetic engineering can offer society, but can scientists look that far ahead and truly say what is for the good of society?Does the world understand genetics enough to welcome the possibilities wit h open arms? Society often runs away or hides from problems, but with genetic engineering it cannot ignore the possible outcomes whether good or bad. Genetic engineering is clearly beneficial to all kinds of people, but it is possible that negative issues exist which could counteract any good results. â€Å"In the near term, there are some very interesting and important issues that we all should consider as a society because they raise potentially profound moral and ethical questions† (Bier, 2001, p. 70). Such issues are that of discrimination and the dangers and difficulty in making ethical decisions. It is society’s duty to step back and view these issues before pursuing genetic research and heading down a destructive path. Since the origin of man, discrimination has found its way into every type of society through forms of sexism, racism, and religious and cultural prejudice. Throughout the years, though, society has worked to reduce such intolerances and give every one equal rights. However, if genetic engineering is added to the scene, equal rights could possibly plummet into oblivion. Andrew Niccol accentuates such inequality in his movie Gattaca. In Gattaca, Vincent Freeman is a man who is born naturally instead of in a lab. Because of this he is labeled by the world as an invalid, and no employment, social position, or even love is possible for him except for those assigned specially to invalids. In order to obtain his dream job, Vincent must use another’s identity to pass as a valid. The fact that he must be a â€Å"valid† to acquire a decent job points out the possible outcome of discrimination in the employment world if genetic engineering would become a reality. Employers could obtain a sample of a person’s DNA and not give him/her the job solely based on genes. Like in Gattaca, there would become jobs for those genetically engineered: lawyers, doctors, and businessmen; and jobs for those naturally born: janitors, bus drivers, and garbage men. In short, equality of rights and opportunity would cease to exist. Discrimination, however, would not stop with employment. Prejudice would become an everyday event even in social life. If genetic engineering leads to pre-picking genes to prevent birth defects, â€Å"how will we react to children we meet who have that disorder?† (Baker, 2001). People will see the child and wonder why it was born. Parents will have the chance to choose whatever genes they see fit for their child, offering it the best of everything. Society, however, will then look down upon those children â€Å"naturally† born. If this type of genetic engineering becomes a common occurrence, society is bound to discriminate against those people with defects or even differences. Yet differences are not bad and can be seen as unique and characteristic of the person they belong to. Some people even say that genetic engineering would â€Å"undermine the right of every person to be valued for his or her uniqueness† (Baker, 2001). The argument is that upon entering thi s life, a person is given certain qualities and inequalities that make him/her unique to each other. These qualities shape experiences, which in turn shape lives. Even the obstacles a person faces are meant to mold him/her and add character. Genetic engineering, however, removes some of these obstacles. Like in Gattaca, people would conceivably

Outline and Evaluate the View That free essay sample

Outline and evaluate the view that youth culture is created by the economy (33) Youth culture is the way in which youths behave and act in society. It is the stereotypical behaviour and look that people decide to link with teenagers. Youth culture is created by many different things in society one of which is the economy. The economy has a huge influence on the creation of youth culture. It benefits majorly from the youth being better educated and more mature, due to this the school leaving age has been extended. As a way to keep young people in education for longer the government has started to pay EMA to those whose families have low income. Young people are also the ideal people to fill the part time jobs within the economy as they are desperate for the maturity and chance to earn their own money. Due to the economy many young people have more money to spend, this then causes the development in Youth Culture. We will write a custom essay sample on Outline and Evaluate the View That or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also globalisation could have a major influence of the formation of youth culture. As nowadays young people are influenced by products and different worldwide trends coming over from places all over the world. This is nothing new but recently has become more popular with things such as Hollister and Superdry coming over from America and Japan, but back in the 1950’s Teddy Boys and Girls were also influenced by the American style. Todays influences don’t just come from America they come from worldwide as many things are being imported from places like China, India and Europe. Globalisation has played a huge role in the development of hybrid subcultures. It is very closely linked with style as style is a key feature in the UK. Style is critical to all subcultures, it is what shows off their individality. Hippies, Punks and Teddy Boys wouldn’t be noticable without style. Polhemus 1997 said â€Å"we see a society where what you wear, how you wear it and where it is from all matter†. Although if it wasn’t for a healthy economy youth would not be able to afford the new styles and trends. Media could play a huge part in the creation of youth culture. The media advertises things such as music and fashion and influences the views of youth. Magazines have a big impact on femininity and have been hugely popular since the 1970. Magazines such as Cosmopolitan and Vogue are mainly targeted at a younger audience. Tv Channels are also targeted at a younger audience and programmes are beginning to influence the behaviour of youth. Thorton 1995 claims that the media are largerly responsible for the creation of youth culture and subcultures. Young people gain knowledge about different subcultures and youth cultures through the different forms of media such as television, internet and music. This brings high status to the youth of today which makes the economy look good. It could also be argued that consumption plays a part in the creation of youth culture. Young people are constantly targeted by companies due to the money they have to spend on consumer and leisure based goods. The consumption of youth has spread widely as the accessibility to the high street and internet has made it a lot easier to shop. Consumption is very closely linked to economy because if it wasn’t for the economy the youth would not have the money to spend on certain goods. Education could also have a big impact on the creation of youth culture due to the fact it is where most of the socialisation happens for young people. The school leaving age got raised to 15 after the second world war and in 1972 got raised to 16, where it remains. Although during the 21st century there is reason to believe it will be raised again to 17/18. The reason for this was not only for having better educated young people but also to keep young people out of the workplace and off the unemployment statistics. By raising the school leaving age teenagers have more and more time to spend with their friends and socialise. This means that there is more chance for youth culture to develop as teenagers are around their peers for longer. This also prolongs the period of youth as they don’t have to mature and grow up as quickly as they had to back in the 1960s. Demographic trends could also have a big role in the creation of youth culture. After the second world war there was a baby boom in the UK due to men and women returning from their wartime duties. There was a huge population growth in the 1940s which meant that all the babies from then were all teenagers in the 1950s and early 60s. This was also the time in which the youth culture was first noted. This was also at the end of the war when there were no more rationings and the country was forever growing, people had money as there was an increasing number of jobs and new trends were beginning to grow. This meant the teenagers of the time all started to dress in a certain way which was different to before. However this is also linked back to the economy, as the economy was in a healthier state leading to the demographic trends. The economy played a huge part in the creation of youth culture. It was closely linked with all the factors involved in the development of youth culture. If it wasn’t for a healthy economy youth wouldn’t have the money to spend on things. There also wouldn’t be trends coming in from America which influence the youth cultures and sub cultures. Although all factors play a big role in creating youth culture.

Free Essays on Kingdom Of Ends

Metaphysics is the study of pure concepts as they relate to moral or physical experience. The goal of the Grounding or the Metaphysics of Morals is to establish the â€Å"supreme principle of morality†. Kant’s purpose of this book is to develop a â€Å"pure† moral philosophy, a â€Å"metaphysics of morals† that relies on the priori concepts of reason, not empirical. Morality requires us to separate our rationality from our nature and act solely on the basis of logical principles. A morality based on reason would make sense to all people; Kant thinks it would therefore be superior to a moral system. Kant offers a formula to test an action, to see whether or not it is a pure motive resulting in moral worth. He calls this formula the categorical imperative; this may also be formulated as a requirement that we act only according to principles that could be laws in a â€Å"kingdom of ends†. People must apply moral laws to many different situations and ci rcumstances and developing a clear understanding of moral principles can help people keep track of their moral obligations. A clear understanding of morals can also help people to ensure that their motivations are pure. Actions are not truly moral if they only appear to conform to moral law but lack moral motivation. Kant tries to develop a moral philosophy that depends only on the fundamental concepts of reason. Kant presumes that moral principles must apply to all rational beings at all places and at all times. Moral principles must therefore be based on concepts of reason, as opposed to particularities of culture or personality. Moral principles come from reason and not from experience. Kant understands reason to be the source of fundamental truths that transcend culture and history. Rational ideas that make sense to all people, they are universal. If rationality is universal then it must be a superior moral law, â€Å"Kingdom of ends†. A secure understanding of morality must be based on ... Free Essays on Kingdom Of Ends Free Essays on Kingdom Of Ends Metaphysics is the study of pure concepts as they relate to moral or physical experience. The goal of the Grounding or the Metaphysics of Morals is to establish the â€Å"supreme principle of morality†. Kant’s purpose of this book is to develop a â€Å"pure† moral philosophy, a â€Å"metaphysics of morals† that relies on the priori concepts of reason, not empirical. Morality requires us to separate our rationality from our nature and act solely on the basis of logical principles. A morality based on reason would make sense to all people; Kant thinks it would therefore be superior to a moral system. Kant offers a formula to test an action, to see whether or not it is a pure motive resulting in moral worth. He calls this formula the categorical imperative; this may also be formulated as a requirement that we act only according to principles that could be laws in a â€Å"kingdom of ends†. People must apply moral laws to many different situations and ci rcumstances and developing a clear understanding of moral principles can help people keep track of their moral obligations. A clear understanding of morals can also help people to ensure that their motivations are pure. Actions are not truly moral if they only appear to conform to moral law but lack moral motivation. Kant tries to develop a moral philosophy that depends only on the fundamental concepts of reason. Kant presumes that moral principles must apply to all rational beings at all places and at all times. Moral principles must therefore be based on concepts of reason, as opposed to particularities of culture or personality. Moral principles come from reason and not from experience. Kant understands reason to be the source of fundamental truths that transcend culture and history. Rational ideas that make sense to all people, they are universal. If rationality is universal then it must be a superior moral law, â€Å"Kingdom of ends†. A secure understanding of morality must be based on ...

Lewis Structures or Electron Dot Structures

Lewis Structures or Electron Dot Structures Lewis structures, also known as electron dot structures, are named after Gilbert N. Lewis, who described them in his 1916 article titled The Atom and the Molecule. Lewis structures depict the bonds between atoms of a molecule as well as any unbonded electron pairs. You can draw a Lewis dot structure for any covalent molecule or coordination compound. Lewis Structure Basics A Lewis structure is a type of shorthand notation. Atoms are written using their element symbols. Lines are drawn between atoms to indicate chemical bonds. Single lines are single bonds, double lines are double bonds, and triple lines are triple bonds. (Sometimes pairs of dots are used instead of lines, but this is uncommon.) Dots are drawn next to atoms to show unbonded electrons. A pair of dots is a pair of excess electrons. Steps to Drawing a Lewis Structure Pick a central atom. Start your structure by picking a central atom and writing its element symbol. This will be the atom with the lowest electronegativity. Sometimes its difficult to know which atom is the least electronegative, but you can use the periodic table trends to help you out. Electronegativity typically increases as you move from left to right across the periodic table and decreases as you move down the table, from top to bottom. You can consult a table of electronegativities, but be aware different tables may give you slightly different values, since electronegativity is calculated. Once you have selected the central atom, write it down and connect the other atoms to it with a single bond. You may change these bonds to double or triple bonds as you progress.Count electrons. Lewis electron dot structures show the valence electrons for each atom. You dont need to worry about the total number of electrons, only those in the outer shells. The octet rule states that atoms wit h eight electrons in their outer shell are stable. This rule applies well up to period 4, when it takes 18 electrons to fill the outer orbitals. Filling the outer orbitals of electrons from period 6 requires 32 electrons. However, most of the time you are asked to draw a Lewis structure, you can stick with the octet rule. Place electrons around atoms. Once you have determined how many electrons to draw around each atom, start placing them on the structure. Start by placing one pair of dots for each pair of valence electrons. Once the lone pairs are placed, you may find that some atoms, particularly the central atom, dont have a complete octet of electrons. This indicates there are double or possibly triple bonds. Remember, it takes a pair of electrons to form a bond. Once the electrons have been placed, put brackets around the entire structure. If there is a charge on the molecule, write it as a superscript on the upper right, outside of the bracket. More About Lewis Structures Here is more information about Lewis structures: Step: Exceptions to the Octet RuleLewis Structure Example Problem: Formaldehyde

Discuss the skills needed to develop into a successful university Essay

Discuss the skills needed to develop into a successful university student - Essay Example In the age of information technology a student should develop skills in web based learning for better academic performances. Academic skills like effective communication, effective perception, effective presentation and desirable writing and problem solving are essential factors in university level. Unlike school education, university education provides new instructional strategies and learning environment for students. Therefore, effective communication and perception contribute better academic results and professional success. Tom burns and Sandra Sinfields made some relevant studies in the field of skills needed for a university student. They remark; â€Å"In order to help you develop successful assessment techniques, we devote a whole long section to effective communication where we look at essays, reports, presentations and seminars and other assessment engines† (Burns, Sinfield, 2008, p.18). It is significant to mention that leadership quality and problem solving ability have close association with effective communication skills. Generally, academic skills offered a new insight and energy for a student’s academic qualities for managing new atmosphere. Self- discipline is an essential skill for a successful university student and it helps the students to manage time. Ability in critical thinking is another significant skill that needed to develop in to a successful university student. Sophia Scott and Doug Koch argue that â€Å"Government, business, vocational, and technology education leaders have increasingly called for more emphasis in the classroom on higher order thinking† (Scott, Koch, 2010). In addition, one can see that critical thinking is essential for a university student in forming a socially acceptable behaviour. One has the responsibility to act as a good citizen for that nation. So skills of critical thinking and analysis prevent one in all kinds of illegal activities. Self-discipline and

Building Team Relationship by Communication Essay

Building Team Relationship by Communication - Essay Example The meeting was called to identify them. In the meeting the onus to find and hone up the winning debater was given to two senior students of the school. One of them was James a very aggressive and vocal student who was the leader extracurricular team of the school. The other was John known for his intelligence but agile and reserved personality. They were given the responsibility to select five students in each team to be groomed as the new winning team for the forthcoming debating competition. The committee on Extra-curricular Activities headed by the principal of the school was finally to decide two students to be sent for participating in the competition. He prepared a team of ten such students mainly from senior student group and asked them to participate in debating programs scheduled in the school for training them and asked every participant to prepare for effective presentation. He prepared a schedule for the program and informed students to participate without fail. "Students who have debating skills and killing spree through convincing arguments are invited to join the winning team for further grooming Students must be versatile, flexible knowledgeable and presentable. Early record of debating will be a plus point" James received 20 applications from all classes. Every one was encouraged to join for the grooming sessions. Grooming sessions were divided into nine debating sessions. Each session had different subjects to debate on. All participants were divided into four groups of 5 students each. Two winning participants from each group of James and John who would be sent for final presentation to the sports selection committee would be given letter of appreciation from the principal. The final two winners would get the chance to represent the school in the debating competition. The winner will get a silver trophy and reward of $10000 dollars as scholarship. Both James and John clearly spelled out the objective to their team members. "We have to groom ourselves to be the winner in the next debating competition and stand out with the winners' image the school had earned through ages" " Are you committed to this pious objective" Unanimous reply was "Yes Sir" The first grooming session started on 15th April. James was with team members sharp at 9AM in the hall. Only seven students were present. It was alarming for James. The team of seven had grueling debating on assorted subjects and no one was ready to give in. At the end the team expressed satisfaction that the super seven had the real fighting spirit. In another hall James and his team of twenty assembled to have the basic knowledge of debating. James had managed an old school alumni Anderson who had once won the Inter-school competition to groom the team members. He talked with

Tourism Economics Essay Example for Free

Tourism Economics Essay Overview According to Dr. Warren H. Lieberman (1993), yield management or revenue management is the practice of maximizing profits from the sale of perishable assets by controlling price and inventory and improving service.   Sheryl E. Kimes of Cornell University, in turn, defines yield management as the control of customer demand through the use of variable pricing and capacity management to enhance profitability.   Finally, Kevin Donaghy, et. al. put forward in 1995 that yield management   is a revenue maximization technique which aims to increase net yield through the predicted allocation of available capacity to predetermined market segments at optimum price. Yield management (YM) has become widely accepted and used by capacity-constrained hospitality and tourism organizations in order to achieve optimum resource utilization and ensure wealth maximization.   Ã‚  For the use of this paper, we shall focus on the hotel industry. Yield Management Hotels Yield management in hotels, as Lieberman (1993) concisely puts, is the use of   information, historical and current, in combination with policy supports, procedural supports, and statistical models, to enhance a hotels ability to carry out a number of common business practices and thereby increase both its revenues and its customer-service capabilities.[1] Hotel capacity is not part of the institution’s inventory, and thus continuous operation without occupancy translates to overhead and opportunity costs.   The yield management approach allows the management to avoid these costs by providing a rational and systematic framework for management decisions.   Huyton et al. (1997) argues that the hospitality and tourism industries of the 90s are best remembered for their adaptation and refinement of yield management systems. Preconditions of YM Kimes (1997) identifies five preconditions for the successful application of YM.   These are: Fixed capacity Hotels are capacity-constrained, i.e., their main products or goods cannot be classified in their inventory. These products or goods are perishable. Capacity can be changed by increasing the number of rooms, for instance, but this entails significant capital outlay, which is discussed next. High fixed costs Adding incremental capacity to a hotel is very costly and time-consuming.   These resource constraints (fund allocation process, planning and construction time, etc.) lead to the fact that capacity cannot be adjusted rapidly. Low variable costs The cost that hotels incur by booking a guest in a room that would otherwise be vacant is classified as a low variable cost. Time-varied demand Due to high fixed costs, hotels cannot match their capacity easily to correspond to peaks and troughs in demand.   Donaghy, et al. (1995), bolstering Kime’s explanation, argues that hotels can benefit during demand fluctuations or variations.   They can do this by controlling capacity when demand is high and relaxing that control when demand is low. Reservation systems are very beneficial in efficient demand management as products and goods are allocated prior to consumption. Similarity of Inventory Units As a general rule, YM systems operate in a situation where inventory units are similar.   Hotel rooms are basically similar. Ingredients of YM Differential pricing is one of the foremost ingredients of YM.   As a prerequisite, hotels must be able divide their customer base into distinct market segments, in order to apply the principles of differential pricing. A manager will be more confident in his/her decisions regarding the acceptance or denial of reservations when he/she is familiar with their organization’s booking and demand patterns. A sound forecasting system for peaks and troughs in demand, based on good knowledge of sales and booking data is essential in the manager’s task of effectively aligning supply and demand.   YM, according to Kimes (1997), is essentially a form of price discrimination[2]. The YM systems being used by hotels and airlines rely on opening and closing rate bands. Logically, periods of low demand prompt the service operator to offer discount prices. Conversely, periods of high demand will normally see the closing off of these discounts.   Ã‚  Offering multiple rates, on a different note, may enable the manager to align price, product and buyer in a profitable manner achieve a greater net yield and therefore. Another essential YM ingredient is overbooking. Overbooking levels are systematically set using historical data, present developments, and forecasted activities that are directly or indirectly related to the business operation of the hotel. As a final ingredient in a good YM system, an effective management information system should be present to handle the substantial amount of information needed for the construction of effective management decisions. YM approaches in the hotel industry Donaghy et al. (1995) discussed three basic YM approaches to the hotel industry in consonance with Kimes.   These are: Rate Controls Under this approach, there are two methods being practiced.   The threshold curve approach or the control chart method deals with opening and closing rate classes. This method makes use of the booking curve as a base. The bid price system is the second method, and it is based upon algorithms.   Put simply, it is a shadow process of the capacity constraint. Availability controls The availability controls approach is based upon the guests’ minimum and maximum lengths of stay.   It isolates arrivals, which, in turn, are managed by manual and/or computerized systems. Allocation approaches Originally, this approach made use of the expected marginal seat revenue (EMSR).   He further explains that it allows the allocation of inventory to price in order to develop booking limits for different categories[3] (Donaghy et al., 1995).   Bedrooms can be booked at the maximum rate as long as they are available.   However, they but may be restricted at lower discounted prices.   Revenue maximization for a given demand and capacity constraint is the focus of this approach.   Donaghy et al., quoting Yeoman and Ingold (1997), proposed an equation for yield management: Yield management : a chaos paradigm x rationale / normative decision model = logical incrementalism. The equation simply means that in an economic and political environment influenced by chaos theory, YM contributes to better decision-making processes. Importance of YM in the Hotel Industry The analysis of actual costs the factor that ultimately influences profitability is a requirement of yield management in its capacity management.   Following a logical pattern, decisions are more likely to generate more efficient yield-focused capacity management methods when they take account of and are based on cost of sales. Of course, the importance of forecasted demand, booking demand patterns and overall historical data cannot be undermined.   This is the main reason why yield is a crucial factor in adding `value to managing capacity. The yield segmentation process (YSP) is one such method that accomplishes this.   By incorporating incurred costs, YSP ultimately adds value to managing capacity.   Cross (1997) identifies segmentation as one of the steps in yield management. The YSP, put simply, aims to determine how much a customer is willing to pay.   By determining accommodation value of targeted audiences, YSP becomes instrumental in identifying a hotel’s target consumers for a given time period. A hotel manager derives answers from the YSP provides using a comprehensive segmentation of market segments, existing and potential. Because of this, practitioners are provided with reliable information and are therefore better-equipped for decision-making, specifically in the following aspects: price structures, preferable target markets (within the context of yield value), potential profit/yield per market segment, actual costs of supporting each market segment and decision-making mechanisms for targeting new market segments. Hoteliers, not unlike most sectors of hospitality industry already analyze their market in their own ways, varying in degree or method of analysis. A manager’s capacity-management methods are not greatly modified when a yield-focused approach is incorporated.   Their analysis of decision factors are enhanced and therefore value is added through:   Delivery products or services that dynamically meets the needs and wants of clearly defined market segments   Shift in increased revenue results and focus from capacity utilization maximization (translating to overall revenue) for every segment to profit maximization within each segment. A comprehensive market segmentation performed by a team qualified hotel personnel is required to achieve these aims.   This team should utilize all resources and make use of all the expertise found in the organization. To illustrate, this requires participation from the hotel’s various departments: sales and marketing, rooms inventory, front desk, finance, accounting, conference and banqueting, and of course, the senior management. Based on the pooling of expertise from the said departments, the management is supplied with essential data on which sound decisions would be based. Yield management can be applied to a wide array of business processes. Successful integration and application will result in higher satisfaction levels for customers, and consequently greater revenues for the hotel. However, substandard integration and application will probably lead to lower customer satisfaction levels and loss of revenue and profit. It is not enough merely to say that a hotel practices yield management. The real question to be addressed is â€Å"how is yield management being practiced?† By addressing this, the hotel will be able to find out what it could do better.   Furthermore, the hotel, through experience and refinement, will be able to identify the additional benefits it could derive from yield management. A successful yield management program continuously evolves according to the needs of the organization using it. Various tools and performance measures have been designed to assist hotels to quantify the benefit streams arising from specific yield-management actions. It must be stressed that yield management is not a computer system.   Moreover, on a more simple definition, it is not a set of mathematical techniques.   Ã‚  To reiterate, yield management is a method or approach to increase revenues and improve service by being agile, dynamic, and responsive to market demand. It is a way of doing business.   It is no question that computer-based tools are very instrumental in achieving higher levels of success for a yield-management program. In this age, the gamut of yield management’s benefits cannot be achieved without the aid of technology-based tools.     These tools facilitate several intrinsic processes of hotel business: demand forecasting, reservation cancellation, and recording/analysis of no-show activity.   This gives the hotelier better foundation on which to base decisions such as: Determining when to restrict discounts Estimating the displaced revenue of transient demand Recommending and controll reservation availability based on particular lengths of stay and rate Applying YM methods appropriately, a hotel can achieve better effectiveness in its business operations.   The results include the following:   Effective pricing or hotel rate structure Prudent limitations on the number of reservations for each room during any time frame, founded on the expected incremental profitability of each reservation. High adaptability of reservation policies leading to well-informed decisions on inventory-control actions Effective and profitable negotiations for volume discounts High responsiveness in providing guests/customers with the product or service they want or may want, coupled with profitable complementation of other hotel services/facilities. A generally healthier revenue generation from current and potential businesses Appropriate empowerment of reservation agents, thus making them more effective business arms. Limitations of YM in the Hotel Industry After establishing the applicability and approaches of YM in the hotel industry, we now discuss the arguments for YM’s limitations as compared to the applicability to the industry that pioneered the use of YM – the airline industry. Multiple night stays An airline seat’s use is limited to a day and a night. Hotel rooms, on the other hand, are booked on an entirely different basis. Hotel guests may arrive on off-peak or low-rate days and stay multiple nights, possibly through some peak or high-rate days. This situation translates to a dilemma regarding the appropriate rate for each guest. Multiplier effect A hotel’s accommodation is but one of the revenue-generating functions of the establishments.   Restaurants, health and wellness facilities, banquets, conference halls, and leisure facilities contribute significantly to the hotel’s profitable operations.   A hotelier is thus prudent to mind all the establishment’s revenue-generating functions and departments and ensure that they become complementary to each other. Lack of a distinct rate structure Hotels seldom have rate restrictions that airlines impose on their passengers. To illustrate, travelers who have paid regular rates are hindered from some benefits appropriated to those passengers who have availed of leisure rates. Decentralization of information Kimes (1997) states that hotel bedrooms in group hotels are often booked at rates below expected â€Å"because the central reservation system is not linked in the unit hotels property management system†. Conclusion The effectiveness of a yield management system is based on the depth of the understanding of the necessary ingredients, preconditions, limitations and decision-making variables of an industry. Flexibility and system adherence are indispensible requirements of any proposed system.   With these conditions in mind, the yield management system is optimized managing capacity profitability. Profit enhancement is the bottom line for YM. In hotel industries, this translates directly to the simultaneous improvement of occupancy and rate. Focusing on either one as a separate goal only   optimizes capacity utilization.   Capacity utilization optimization does not necessarily optimize yield. Yield management systems, applied correctly, can manage capacity profitably in hotels and most tourism and hospitality industries, if not all. Capacity management and yield management must not be confused with each other.   Capacity management refers to the efficient use of available space with the fundamental aim of improving overall revenue.   YM, in turn, also strives for the efficient use of available capacity.   However, its focus is on profit optimization rather than revenue optimization. Yield management is not a panacea for a hotel’s ailing business operations.   It is not a way of luring customers to pay higher rates or for them to simply spend more while in the hotel.   It is a continuously evolving process that, if applied correctly, can increase a hotels revenues and at the same time, be responsive to its market’s demands, enabling it to deliver effectively the goods and services best suited to the wants and needs of its customers.   How well yield management works for a hotel depends on how well the program is designed and implemented. BIBLIOGRAPHY   Belobaba, Peter. â€Å"Application of a probabilistic decision model to airline seat inventory control†. In Operations Research, 37:2. 183-197. 1989 Cross, Robert. Revenue Management.   New York: Broadway Books. 1997 Donaghy, Kevin. and McMahon, Una. â€Å"Managing Yield: A Marketing Perspective†. In Journal of Vacation Marketing, 2:1, 655-662. 1995 Donaghy, Kevin, McMahon, Una and McDowell, D. â€Å"Yield Management: An Overview†. In International Journal of Hospitality Management, 14:2, pp. 139-150. 1995 Donaghy, Kevin, McMahon-Beattie, Una., Yeoman, Ian. And Ingold, Anthony.   Ã¢â‚¬Å"The Realism of Yield Management†. In Progress in Tourism and Hospitality Research 1:4. 187-195. 1998 Huyton, Jeremy, Evans, P, and Ingold, Anthony.   Ã¢â‚¬Å"The legal and moral issue surrounding the practice of YM, Viewpoint†. In International Journal of Contemporary Hospitality Management, 9: 2,3. 84-87. 1997. Kimes, Sheryl. â€Å"The Basics of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 30:3. 14-19. 1989 Kimes, Sheryl. â€Å"Yield Management: An Overview†. In Yield Management, Strategies for the Service Industries. (Eds) Yeoman, Ian and Ingold Anthony., London: Cassell. 3-11. 1997 Kimes, Sheryl.   â€Å"The Strategic Levers of Yield Management†. In Journal of Service Research, 1:2, 156-166. 1998 Lee-Ross, Darren. â€Å"Yield management in hospitality SMEs†. In International Journal of Contemporary Hospitality Management, 9:2,3. 66-69. 1997 Lieberman, Warren.H. â€Å"Debunking the Myths of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 34:1,   34-44. 1993 Orkin, Eric. â€Å"Boosting our bottomline with yield management†. In Cornell Hotel and RestaurantAdministration Quarterly. 28: 4,.52-56. 1988 Orkin, Eric. â€Å"Yield management makes forecasting fact not fiction†. In Hotel and Motel Management, August 15, 112-118. 1988 Sieburgh, Jules. â€Å"Yield Management at Work in the Royal Sonesta†. In Lodging Hospitality, October issue, 235-237. 1988 Yeoman, Ian and Ingold, Anthony.   Ã¢â‚¬ Decision-making†, In Yeoman, Ian and Ingold, Anthony (Eds) In Yield Management: Strategies for the Service Industries. 101-119. London: Cassell. 1997 [1] Warren Lieberman. â€Å"Debunking the Myths of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 34:1,   34-44. 1993 [2] Sheryl Kimes. â€Å"Yield Management: An Overview†. In Yield Management, Strategies for the Service Industries. Yeoman, Ian and Ingold Anthony (eds). London: Cassell. 3-11. 1997 [3] Kevin Donaghy and Una McMahon. â€Å"Yield Management: An Overview†. In International Journal of Hospitality Management, 14:2, pp. 139-150. 1995

Medias Influence on Adolescent Girls Body Image, Identity and Sexuality

Medias Influence on Adolescent Girls Body Image, Identity and Sexuality Missing Sources Cited   Ã‚  Ã‚  Ã‚  Ã‚  Gender Identity begins in early childhood when roles are given to children as to which toys they should play or not play with. A child’s body image is influenced by how people around her react to her body and how she looks. A pre-adolescent becomes more aware of what society’s standards are for the ideal body. The media has always had images of what the ideal woman should be. As in the way she should look and the way she acts. The media today does and doesn’t always depict what is good for an adolescent or pre-adolescent to believe about themselves. There are also many good influences from the media. Role models such as Oprah and Ricki Lake have given many adolescents more of an ideal individuality to strive for.   Ã‚  Ã‚  Ã‚  Ã‚  Young girls look at their images in the mirror and don’t like what they see. Does this sound right? Girls as young as nine years old report dissatisfaction with their bodies. Girls tend to struggle with body image in far greater numbers than boys. Boys don’t focus as much on their body shape and size as do girls. Some attention to body size and shape is part of the normal growing process. As children reach adolescence their bodies change and children especially young girls become more aware of how they look. Some of these feelings are normal. But when a girls life is affected by her thinking about her looks it turns into a problem. Avoidance and Isolation are signs of a problem beginning. Being positive and having healthy relationships help girls maintain positive body images. The ability to talk to someone, whether it be a parent or friend or coach, can help reinforce healthy body images. Self esteem is the key component to a healthy body image. For the most part if a girl displays confidence and personal control, the likelihood of a positive body image is greater.   Ã‚  Ã‚  Ã‚  Ã‚  The four top selling magazines with a target audience of teen females are Seventeen, Sassy, Teen and YM. â€Å"In similar fashion, magazine and book reading gradually increase during adolescence. Approximately one-third of high school juniors and senior say that they read magazines daily.†(Textbook) These magazines often show positive and negative images of young and older women. They are often times covere... ...ather to help television paint a more realistic picture of the responsibilities and risks that accompany sexual activity. The Media Project provides accurate information, script consultation, and story ideas to many teen- and adult-oriented shows – such as Dawson's Creek (WB), Any Day Now (Lifetime), Felicity (WB), Sex and the City (HBO), Moesha (UPN), Judging Amy (CBS), and Strong Medicine (Lifetime). In an additional effort to encourage the television industry to embrace the issue of positive sexuality and to highlight current programs that succeed in portraying sexual health issues without compromising entertainment value. (Transitions). Not one thing can influence a Adolescent girl about her body or image or sexuality. Many things can. But as I’ve talked about in this paper the media presents a huge influence on adolescents. Some media is good, some is bad. In order for adolescents to learn correctly they need to start at home. Parents must tell them which is good shows and bad, and sit down and ask them questions. Adolescents are at a critical time in their lives, any influence on their outlook on sexuality, body image or identity could damage or help them in the long run.

Education for All Essay

Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education of the c PAT on FB Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education.

History of Work Force Monitoring and Surveillance Essay

The extent to which organizations monitor their employees reflects a lot about how the organization perceives its employees. Workforce surveillance entails email and internet monitoring, gathering of personal data, biometrics, local tracking as well as covert surveillance. Studies show that surveillance has been a part of organizational routine since time immemorial and that surveillance can take technological and social forms. There are varied reasons as to why companies would want to monitor their employees (Adams, et al. 200). Technological advancement has over time revealed many loopholes through which valued company records such as client data can be accessed illegally. On the other hand, the Federal Trade Commission of the United States established the Safeguard Rules that seek to protect client information against any physical and technical threats so to retain confidentiality, integrity and privacy of such data. Most companies thus install surveillance systems to help them comply with the federal law since it is hard to trust every employee. Workforce surveillance also helps in protecting the organization against legal liabilities. Monitoring facilitates for the individual protection of employees by eliminating or reducing any occurrence of harassment in the work force. Electronic surveillance has for instance enabled organizations to protect their assets, reduce misuse of company resources an in avoiding any legal liabilities. According to a 2001 work place surveillance and monitoring report by the American Management Association, 82% of organization use electronic surveillance and that close to 14 million employees in U. S are under surveillance (American Management Association, 2001). Some legal procedures have been put forward to justify surveillance. The Defense Counsel Journal argues for surveillance by outlining employer rights for monitoring such as: work quality; use of the employer’s equipments; fraud and theft concerns; and the fact that the employee is within the company vicinity (Kirstie, 2010). Surveillance could have consequences on employees and some of the consequences could be detrimental to the organization. Surveillance can affect the work culture, the well being of employees, productivity, motivation and creativity. However, reasonableness is paramount in the whole process of workforce surveillance. The question of respect for employee rights to privacy disqualifies surveillance to some extent such that the whole process seems to be unethical. Legal advisors note that it is extremely important that employees get to know that the surveillance is part of the company routine and that employee consent matter a lot. Reasonable monitoring and surveillance protects important company information, enhances compliance with federal law, protects employee rights, and improves productivity and the work environment. However, it is essential that organizations balance between their monitoring needs and employee privacy.

Explain the sequence and rate of each aspect of development from birth -19 years Essays

Explain the sequence and rate of each aspect of development from birth -19 years Essays Explain the sequence and rate of each aspect of development from birth -19 years Essay Explain the sequence and rate of each aspect of development from birth -19 years Essay Essay Topic: 12 Angry Men The Birth Mark Explain the sequence and rate of each aspect of development from birth -19 1. 1 years Childrens development for each age can be divided into fiver different aspects: Physical; Communication and Language; Intellectual and Cognitive; Social, Emotional and Behavioural and, from the age of 3 years Moral Development. Birth 3 weeks Full term babies are born at around 40 weeks; if they are born more than 3 weeks before the due date they are classed as premature and will then be expected to take a little longer to meet the early development milestones. Newborn babies need to bond with their primary carers from birth. Babies will spend more time sleeping than they will awake. Physical Development: At birth babies depend on reflexes such as rooting, grasping and suckling to enable them to feed or grasp. Physical development at this stage is usually very rapid. Communication and Language Development: They will cry to communicate hunger, tiredness and distress Intellectual/Cognitive Development: They can recognise their mothers or primary carers voice Social, Emotional and Behavioural Development: They begin to bond with their primary carers, they need close physical contact with them to feel secure. They are totally dependent on others. 1 Month frequently and may be settling into a feeding and sleeping routine. They might begin to communicate with sounds as well as crying and may be beginning to smile. When sitting the head falls forwards (head lag) and the back curves. Reflexes persist but the startle reflex is seen less frequently. They will gaze attentively at faces especially when fed and talked to. Although still communicating needs by crying will begin to use other sounds and to coo and gurgle in response. They may be soothed by familiar voices or music and are beginning to use their senses for exploration They begin to smile, respond to sounds and to be engaged by peoples faces. 3 Months Babies will usually by now be far more alert and some may have settled into a routine that includes sleeping through the night. Physical Development: By 3 months they can usually turn from side to back, lift their head in the prone position arms and legs can wave and kick and hold objects such as a rattle for short periods of time. They can usually recognise and link familiar sounds, respond to conversation with sounds and return smiles By using their senses babys are becoming aware that they are a separate person. They also begin to notice objects in their vicinity. understand that the person will come back. They react positively when a carer is caring kind and soothing but may stop trying to interact if the carer does not react to him or her. 6 Months Rapid development will have continued. Babies are physically stronger and very alert. They can now express enjoyment and excitement though noises and facial expressions. They can also reach out for objects they are interested in At 6 months they can usually turn from front to back, sit unsupported with the head controlled while sitting; bear weight when held in the standing position, and will use palmar grasp to pick up objects which they can then pass from hand to hand.. Sounds are used intentionally to attract a carers attention. They can babble and enjoy the sounds they make as well as music and rhymes They are very alert and interested in bright, shiny objects which they will put in their mouths to explore They are able to express a wider range of feelings more clearly and vocally, they can laugh with delight but cry at the sight of a stranger. They can clearly tell people apart and express a preference for those they are familiar with. They reach out to be eld and may stop crying when talked to, They like to look at themselves in the mirror. Months Babies are much more mobile at this stage and can explore their environment. Their increased strength means they can sit for longer. They begin to understand some familiar words and that carers who leave the room will return (object permanence) be crawling, pull themselves to standing and take steps with support and uses an inferior pincer grasp to pick up objects. They can use a wider range of sounds and recognise familiar words such as no and their own name. T hey enjoy conversations and respond with longer strings or abbling sounds and can vary the volume of those sounds intentionally. They enjoy exploring their environment and begin to look for fallen objects (object permanence) They enjoy playing games such as peek-a-boff, they will offer objects but not let go. They can begin to feed themselves, with support 12 Months Babies have much increased mobility and are beginning to walk. Fine motor skills such as the pincer grasp are developing. Babbling will gradually turn into their first recognisable words. By age one; they have much more control over their bodies. They may be crawling or tarting to walk. They can usually throw objects, clap hands together use a sophisticated pincer grasp and begin to feed themselves. They will have a greater understanding of the basic messages communicated by others and can respond to basic instructions. Babbling increasingly sounds like speech and leads to the first single words being spoken They look for objects that fall out of sight, understanding that they still exists. Their memory develops and the memory of events past will lead to the anticipation of Their sense of self identity increases and self-esteem and self-confidence develop. They wave goodbye when prompted initially then eventually will do it spontaneously. They are happy to play alone or with other children for increasing amounts of time. 5 Months Language is really developing and children understand and use an increasing number of single words. At 15 months they can usually walk independently, crawl up and down (feet first) stairs, turn the pages of a book, make a tower of 2 blocks and hold a beaker when drinking. rto crawl, shuffle, pulling or pushing on things to stand etc. They will have a gr eater understanding of the concept of labels such as you me mine yours. Vocabulary of single words is increasing They will put away and look for familiar objects in the right place. They will play with toys correctly e. g. put a doll in a cot and are becoming more interested in the activities of other children. They are becoming more curious and want to explore more as long as carers are close by. They may show signs of separation anxiety e. g. become upset when left at nursery. They may show off to entertain carers. They may become possessive of toys or carers and can become Jealous if attention is given to other children. They can be very changeable emotionally and alternate between wanting to be ndependent and wanting carers around. They may have tantrums. They can be distracted from inappropriate behaviour 18 Months Children are becoming increasingly independent and become easily frustrated if become defiant and resistant to adults. They are not yet able to control their emotions and can become overwhelmed by their emotions. By 18 months they are usually walking confidently, walking up and down stairs with assistance, propelling themselves on ride-on toys, rolling and throwing balls, using a delicate pincer grasp, making large scribbles with crayons and can use door handles. They will understand a lot of what is said and are using more words themselves including peoples names They will use trial and error in exploration. They have a better understanding of what it means to be an individual. They are very curious and eager to explore. They can become quickly frustrated if unable to do what they want. They like to follow carers and Join in with their activities. They play alongside their peers for longer (parallel play)and may imitate them. They can be emotionally volatile but start to show sympathy for others. Years Childrens individuality is emerging. They are using short sentences. They are still struggling with their overwhelming emotions but are beginning to understand that actions have consequences. By the age of 2 children will usually be running confidently, climbing, walking up and down stairs alone, kicking balls, building towers with more blocks, Joining and separating interlocking toys and mark making on paper will progress to scribbles and the n recognisable shapes. They will often name objects and use short sentences although some words may be used incorrectly e. g. l goed out They can complete simple Jigsaw puzzles and can understand that actions have consequences. They are beginning to understand their own emotions and can identify happy and sad faces. They are still experiencing a wide range of very changeable emotions which is expressed in their behaviour; they can become angry with other children and lash out, pushing or biting them. They are becoming more aware and responsive to other peoples emotions. They respond to carers lovingly and may initiate loving gestures such as cuddles. 3 Years As children are able to express themselves more verbally tantrums will decrease. Many children will be starting pre-school and they are becoming more interested in he activities of others and playing with their peers as they are more able to understand taking turns and sharing. At 3 years children begin to gain more independence. Their mobility and climbing skills will be advancing as they run, Jump, catch, walk up and down stairs. Dexterity increases with small objects like puzzles, threading beads. Dressing and undressing will be assisted but more cooperative. They will have more pencil control and will begin to copy letters and shapes, and draw people. Ball games will develop more structure as they begin to kick with aim. They will begin to learn to hop on one foot, hen the other and also to skip. They enjoy stories and rhymes. Their vocabulary develops and they will use plurals, pronouns, adjectives, possessives and tenses. can name colours and sort items into simple sets. They can count 3 or 4 objects and may be able to count to ten by rote. They begin to recognise their own written name. They play imaginatively and creatively. They can tell carers how they are feeling and empathise with the feelings of others. They can use the toilet and wash their hands. They can dress and undress. They enjoy imaginary and creative play. They enjoy the company of peers and make friends. They want adult approval and will be affected by the mood of carers. They are usually less rebellious and less likely to physically express anger. Moral Development: They are increasingly able to understand the consequences of behaviour and also to understand the concept of saying sorry. 4 years Many children will start school during this year. By now they are usually fluent talkers, confident movers and adept socially. Their concentration span will be increasing and many children will be familiar with planned learning activities. They can change direction while running, walk in a straight line, hop safely and onfidently climb and slide on apparatus. They can bounce and catch balls and take aim. They can build a tower of 10 blocks. They are learning to fasten most buttons and zips, to use scissors to cut basic shapes, draw people with basic heads, bodies and limbs and write names and letters. They can usually speak fluently and can be understood by people who do not know the child. As language is understood more deeply so the enjoyment of stories and rhymes increases. They can usually complete puzzles of up to 12 pieces. As memory increases children will remember more stories and songs. Concentration span increases. Fantasy and making skills. Objects and items can be sorted into more complex group and their understanding of number concepts increases. They may be aware of gender roles, if exposed to them. Friendship with peers is increasingly valued, and they enjoy playing with other children. Their control over their emotions increases and they can wait to have their needs met by their carers. As the childs imagination increases they may become more fearful of abstract/ imaginary concepts such as the dark or monsters. They are learning to negotiate and get along with others through experimenting with behaviour. Distraction works less often but the child increasingly understands reasoning and they respond well to praise for behaviour, encouragement and responsibility. They experience being blamed and blaming; have a good understanding of familiar basic rules and if they are exposed to swearing are likely to use these words in their own language. Years Children will now be in formal education many will enjoy the stimulation and challenges but some may find it a negative experience especially if they do not enjoy reading and writing. Friends are very important to them. Physical development slows down but coordination increases. Their balance is usually good, they can control a ball well and ride a bike with stabilisers. As their sense of rhythm increases they enjoy dance and movement activities. Writing becomes more legible, they can usually write short, familiar words. They are learning to read and their vocabulary is increasing, generally most children will know over 2000 words. as they learn to read their enjoyment of books increases. Their thinking skills and memory increase as vocabulary grows. Learning style preferences may become apparent. For some children the school transition may be unsettling. They enjoy group play nd co-operative activities and they increasingly understand the rules of social conduct and rules of games although they may have difficulty accepting losing. They have an increasing sense of their own personality and gender. They are keen to fit- in with others and look for approval from adults and peers and time out methods of behaviour management may be effective . They are far more independent and can mostly look after their own physical care needs. They may seek attention showing off in front of adults and peers. They will feel shame/guilt when an adult disapproves of their behaviour. They are keen to win and to be right. -7 years Children are strongly influenced by what they learn at school and can increasingly compare this with what they learn at home. Development slows down now but confidence and learning usually increase. They can usually hop on either leg, ride a bicycle without stabilisers, catch a ball in 1 hand and may be able to tie shoelaces. Language is more refined and they enjoy Jokes and word play. Imagination skills are developed; they may play complex, dramatic fantasy games. Some children will be reading and writing basic text. They are able to predict and plan ahead. Their numeracy skills develop they can usually understand simple

Medical School Essays Creating a Masterpiece

Medical School Essays Creating a Masterpiece When it comes to graduate school, no program is more difficult in which to gain admission than medical school. Arduous, complex, and fiercely competitive, the medical school admissions process is not to be taken lightly. If you are considering applying to medical school, I encourage you to read the following information on medical school essays. Writing a medical school essay requires a tremendous amount of patience, passion, and perseverance. As you are competing against thousands of other students for admission, your medical school admissions composition must be a self- marketing work of genius. The medical school essay you create must effectively establish your fervor and commitment to the field of medicine, and positively distinguish you from the rest of the applicants. Regardless of where you apply to medical school, you will more than likely be asked to respond to a specific question in regards to your essay (i.e. Why do you want to be a doctor? How do you envision your practice ten years from now?). Considering that you and thousands of others will be responding to the exact same question, I recommend that you do all you can to make your essay stand out. Getting your paper professionally printed and bound is one way to enhance your medical school essay. Providing illustrations and/or personal photographs is another way. Regardless of how you choose to improve the presentation of your composition, make sure that your approach is professional and unique. There is no question that medical school essays are tough. That is why it is so important, in my opinion, to hire a professional admission essays editor to assist you. If you are interested in learning more about professional editing services or if you would like additional information on medical school essays or medical school personal statements, please dont hesitate to contact me. I understand how difficult the medical school admissions process can be and would love to make it easier on you!

Hemorrhage Research Paper Example | Topics and Well Written Essays - 1000 words

Hemorrhage - Research Paper Example In many cases, tissues and vessels are scarred and damaged during the delivery process. This presents a situation where blood continuously flows after the delivery (Anderson, 2007). The uterus is also at risk of losing its ability to contract. This leads to the flow of blood without the ability to self contain itself and stop. In other instances, some tissues and vessels may be retained in the uterus causing the bleeding to occur. This is also made quite difficult if the woman is suffering from a blood disorder (Knight, 2009). The disorder affects the entire body’s clotting system. This will then inhibit the body’s ability to stop any bleeding. This data has created a scenario where there is an urgent need to find the most effective and efficient way to prevent and treat hemorrhage. This is with the aim of reducing all the PPH related complications and deaths that occur all over the world (Anderson, 2007). There have been very many studies that have been conducted to de al with the PPH issue. They all aim to identify the best procedure to deal with the issue of PPH. In one study, it was observed that there are trends that can be monitored and observed in many of the cases of PPH. The International PPH which is a Collaborative Group conducted studies in some countries. The countries included the US, Belgium, France, UK, Canada and Australia. They observed that there was a very close connection between PPH patients in the countries. The research did not highlight on the criteria used to select the above mentioned case study countries (Miller, 2004). It is also important to note that they were observing trends from developed countries. This had the sole aim of identifying the observations arrived at from the research. It would have been essential to observe some developing countries. This would have provided a great contrast for the study. Research of prevention and management of PPH shows high chances of problem identification and correction. Once da ta has been collected, it is easy to observe the trends. They offer a healthy basis to understand very many factors that have been previously ignored. Some factors include the effect of the environment on the pregnant woman. Another trend includes the effect of prolonged labour on her reproductive system. There is an obvious conclusion that there are some issues that are arrived at based on observations. The research concludes that there is a need to insist on prevention of PPH. This is as compared to treating it once it has occurred (Anderson, 2007). Doctors should be very observant of their patients before and after the delivery process. It is crucial for doctors to observe the patients general weight and anaemic tendencies. This will ensure that some of the possible causes of PPH are eliminated. The doctor should then find out the patient’s history in respect to previous births (Bhau, 2008). Historical information is very important as it will help identify if there are cha nces for the hemorrhage to occur. In all the researches conducted, there is an agreement of the two distinct methods to deal with PPH. They include all the medical procedures as well as surgical ones. In many cases, patients receive both treatments. This is with the aim of reversing the amount and levels of hemorrhage experienced by the patients. The most common medicinal component used to cure PPH is the drug Oxytocin. It is very common because unlike Misoprostol it has no side

Apostolic Christianity Research Paper Example | Topics and Well Written Essays - 750 words

Apostolic Christianity - Research Paper Example As well as being a powerfully important time with respect to the early growth of the Christian faith, this time period is also responsible for providing all of the works of the New Testament. As such, this period is of significant importance both historically and doctrinally as the foundations of Christianity were defined and the early church formed and differentiated itself in many profound ways. However, beyond a merely historical or theological approach, the study of early apostolic Christianity has taken on a greater relevance of late due to the fact that many scholars are arguing for Christianity to return to a more apostolic model such that the very fundamentals of the Christian faith would be preserved in a real and recognizable way.One of the most important aspects of defining and understanding the historical nature in which the early church operated is attempting to understand the way that its structure worked. This is of special consideration for Biblical scholars and theol ogians who seek to rectify the views of how the individual apostles saw different topics and how they worked to rectify these view within the structure of the early church. In a phrase, the study of this juxtaposition can be called a form of conflict resolution. As certain figures in the early church, notably Peter, were quick to speak and slow to listen, understanding the way in which such figures sought the church’s advice and guidance in seeking to resolve a given issue is of extreme importance (Engelke 2009). This fact is especially important to those that wish to draw a level of inference to the current time, as well as the current individual, with respect to how issues are brought in line with the church by way of the scriptures. As such, understanding the actions, decisions, theology, and conflicts/resolutions that occurred in the early church is a fundamental way in which individuals and theologians can work to understand parallels in the way in which current church doctrines coalesce with those that were implemented and practiced by the early church. Several distinct schools of thought exist with relation to this. As described by Alistair McGrath in his book Single Source Tradition, these methods of interpretation include: single-source tradition, dual source tradition, and a total rejection of tradition (McGrath 1999). As the title of the book implies, McGrath focuses on the single-source tradition as a means of explicating and understanding the way in which the early church operated. Such single-source tradition relies on an understanding of the apostolic Christianity and the traditions that the apostles practiced as a way to contextualize and understand certain precepts and meanings from a theological point of view. Such a historically relevant theological approach demands that the user understand key concepts, beliefs and historical factors as a means of implementing these to better the Christian experience currently. As such, one of the most interesting components of such a means of analysis is not the fact that it places theological research within the context of history but it necessarily requires the current church and individual to reacquaint himself/herself with the fundamental

Enterprise-Wide Knowledge Management Systems and their Usage in Essay

Enterprise-Wide Knowledge Management Systems and their Usage in Creating a Learning Organization - Essay Example Many organizations rely on the database Oracle to manage data collection and transfer, a system that houses data and stores it based on logical parameters in datafiles (Alapati, 2008). This system categorizes data uploaded through the file server and also facilitates data retrieval. Linux and Microsoft Windows software are two operating systems supported by Oracle’s interface systems. The business implementing enterprise-wide knowledge management systems require what is referred to as structured knowledge systems dedicated to particular internal knowledge. The knowledge consists of human resources documentation, research reports, white papers, presentations and various best practice templates and research. Semistructured knowledge systems utilize email programs and email data, rich digital media content, and organizational brochures. These are managed by Oracle or other similar databases and must be supplemented with retrieval systems to ensure that internal and external users can access the data successfully. ... The external interfaces, consisting of personal computers or mobile devices, generally access the ASP database which is routed internally to Oracle through the web server through various security systems such a firewalling. Thus, in order to engage in setting up an enterprise-wide KM system, there must be ongoing information technology support and expertise to ensure data integrity and end user profiling. All of these systems provide considerable value to the business in several ways. First, once the architecture is set up, it becomes easier to physically map the knowledge resources in the organization to assist workers in understanding how to retrieve real-time information from different divisions. It assists management in creating process maps and resource relevance in the form of diagrams that facilitates more effective knowledge transfer from division to division. Further, it adds value by improving time management (Dataware Technologies, 2010). Without such systems, individuals are forced to scan multiple databases or make contact with those who traditionally maintained tacit knowledge that is not easily transferrable to others. Now that there are adequate storage databases, experts with specialized skills can develop diagrams or best practice (or even instructional brochures) so that individuals without this specialized knowledge can learn about process or systems that drive business and innovation. It also adds value to businesses that maintain off-site support personnel who serves as account representatives or expert/technical support for various customers. With the enterprise-wide KM system, they are now able to access information with the touch of a button through their external interface without having to chase support team members in the

Aspects Of A Vehicle Clutch System

Aspects Of A Vehicle Clutch System P1 P2: Demonstrate the knowledge understanding of the fundamental aspects of a vehicle clutch system. A clutch connects disconnects one rotating mechanical component from another: a clutch transmits torque from the engine to transmission. Most light vehicle use a single plate clutch to transmit torque from the engine to the transmission input shaft, the fly wheel is the clutch driving member. The clutch unit consists of a friction type disc with two friction facings a central splined hub. A pressure plate assembly consists of pressed steel cover with a segmented diaphragm spring a release bearing with a selector fork. The amount of torque a clutch can transmit depends on the co-efficient of the friction between the friction facings their mating surface, thus increasing the diameter of the clutch increases it torque capacity as does increasing the spring force. The transmission input shaft passes through the centre of the pressure plate. Its parallel spleens engage with the internal splines of the central hub, on the friction disc allowing torque to be transmitted from the flywheel, through the friction disc to the central hub to the transmission. When the clutch pedal is depressed, the movement is transferred though the operating mechanism (this being cable, hydraulic or electronic system), to the operating fork release bearing, the depressing movement acts on the releasing bearing moving it forward pushes the centre of the diaphragm spring towards the flywheel, the pressure plate disengages, thus drive is no longer transmitted. Releasing the pedal allows the diaphragm to re-apply it clamping force thus engaging the clutch thus restoring drive. This control is necessary when placing the transmission into gear; the transmission input shaft must be disconnected from the engine. Types Of Clutches: Single Plate Transmission Most modern vehicles use single plate clutch system to transmit torque from the engine to the transmission input shaft, the clutch unit is mounted on the flywheel, allowing the unit to rotate with the flywheel. A single plate clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Pressure Plate: It mounts on the flywheel. It consists of four main parts is more correctly called a clutch cover assembly. These parts are the pressure plate itself, the springs (or spring, if a diaphragm type), the clutch cover, the release arms. There are two basic designs of clutches usually referred to by the spring type. This diaphragm is located inside the clutch cover on 2 fulcrum rings, held by a number of rivets passing through the diaphragm. The diaphragm type clutch works well in lightweight, low geared vehicles. It is not the best clutch for high RPM use as the diaphragm spring will stay flat or released from the centrifugal force generated by the RPM. Clutch Disc/Friction Plate: This is the driven part of the clutch. It has a friction material riveted to each side of a wavy spring. This is attached to a splined hub that the transmission input gear protrudes into. There are basically two common types of friction material used for clutch lining. These are organic metallic. The organic is best for all around use. The metallic is preferred by some for severe duty applications but requires high spring pressures is hard on the flywheel pressure plate friction surfaces. Clutch Release Bearing: As its name implies, this is the bearing that releases the clutch. Because the release bearing only works when the clutch is being released it usually lasts quite a long time. However, improper linkage adjustment can wear the bearing prematurely. Normally there should be a minimum clearance of 1/16à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  between the face of the bearing the three release fingers or diaphragm spring of the pressure plate when the clutch is engaged. Clutch Release Fork: This is the arm or lever that the linkage operates that moves the release bearing. There are several different styles of release arm. The most common type the can be found in a vehicle is the fork type. Bell housing: This provides a mounting place for the transmission, as well as a means of aligning the transmission to the engine. In some applications it also has a structural mounting function. Operating Mechanism: The movement at the pedal is transferred through an operating mechanism to the clutch assembly; the mechanism may be mechanical or hydraulic. Mechanical system uses a combination of levers cables thus offering more flexibility, thus making this system very common. The cable operated control (Image) for a front wheel drive vehicle; the outer cable is fixed to the pedal to the pedal box inside the vehicle to the clutch housing in the engine compartment, the inner cable connects between the upper end of the clutch pedal an external lever on top of the clutch housing. This lever is connected to a vertical shaft, supported in the housing attached internally to a release fork, which carries the release bearing. In hydraulic clutch control, the pedal acts on a master cylinder, connected by a hydraulic pipe and flexible hose, to a slave cylinder, mounted on the clutch housing. The slave cylinder operates the clutch release fork. This vehicle uses a centre valve master cylinder. With the pedal in the off position, the centre valve is clear of the inlet port and fluid can flow to or from the reservoir, into the cylinder. Dual Clutch Transmission There are two basic types of transmissions, manuals which require a driver to change gears by depressing a clutch pedal, automatics which do the shifting work for drivers using clutches, torque converter sets of planetary gears. But the dual clutch transmission brings the best of manual automatic transmission. A dual clutch transmission offers the function of two manual gearboxes in one, a dual clutch gearbox, uses two clutches but has no clutch pedal, instead electronics hydraulics controls the clutches. Has in result one clutch controls the odd gears (First, Third, Fifth Reverse), which the other controls the even gears (Second, Fourth Sixth), although the gear controls may vary from designs to manufacturers. Gears can be changed without interrupting the power flow from the engine to the transmission. A dual clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a dual clutch case, pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Wet Clutch: Like torque converters, wet clutches use hydraulic pressure to drive the gears. The fluid does its work inside the clutch piston. When the clutch is engaged, hydraulic pressure inside the piston forces a set of coil springs part, which pushes a series of stacked clutch plates and friction discs against a fixed pressure plate. Single Plate Clutch Vs. Dual Clutch Transmission: Single plate clutch offers many advantages drawback over its counterpart dual clutch transmission: Advantages: Low manufacturing costs Lightweight Spare part easily accessible Easy maintenance comparing to dual clutch transmission Reliable due to few components Disadvantages: Unreliable in heavy duty vehicles High clutch wear (requires more slip to pull away from a dead stop) Drop of RPMà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s during quicker up shifts Dual clutch transmission offers many advantages drawback over its counterpart single plate, as listed: Advantages: Very reliable in heavy duty vehicles. Robust system compared to the rack pinion Quick precise gear change without loss of RPMs Improved MPG (miles per gallon) range Disadvantages: Heavier in weight compared to single plate transmission Large amount of components High manufacturing costs Complex in fitting in a vehicle Maintenance required frequently When comparing the two both systems, each system has its advantages drawbacks, but in the end each system has certain properties which are suitable for the vehicle is intended for, but when putting in real world application dual clutch does have some advantages over single plate transmission, due to its ability to improve MPG range, which could be a big factor for manufacturers to opt with dual clutch system over single plate over for high end to sport car, but due to its high manufacturing costs components weight , dual clutch system may take time to take over single plate system has the most common system, so in conclusion the single plate may be good system for possible next five years, but dual clutch may become common after, due to its single highest factor of improved MPG range.

Banisteriopsis caapi :: Botany

Banisteriopsis caapi "It was thirty minutes before I felt the first sensation, a numbness on the lips, and a warmth in my stomach that spread to my chest and shoulders even as a distinct chill moved down my waist and lower limbs...I opened my eyes to a flash of light, a passing headlight on the road, harsh and intrusive. I retreated again and felt myself fade into an uncomfortable physical body, prostrate on the mat, and tormented by vertigo and a mounting nausea" (Davis 1996). This account describes the beginning feelings and affects of an experience between Wade Davis and yage, a drink whose main component is the plant Banisteriopsis caapi. Banisteriopsis caapi is a plant found in the tropical regions of South America, including the countries of Brazil, Ecuador, Peru, and more. It is a liana that grows in the tropical forests of these regions and is often utilized in native tribe cultures. Many different aboriginal tribes of the Amazon rainforests use drinks prepared from this plant under many different names: ayahuasca, caapi, yage, yaje, natem, datem, pinde, dapa, and more. It has been used in various tribe cultures for years and still has a place in today's societies and religions. Banisteriopsis of the Malpighiaceae, is a genus of around one hundred species of plants in tropical America. Three of these are known for their hallucinogenic affects in ayahuasca. These three plants are B. inebriens, B. caapi (Schultes 1970) and B. quitensis (Schultes 1995). The best known of these three species and the main component of ayahuasca is B. caapi. When the drink ayahuasca is made, it is often supplemented with other plants that provide hallucinogenic properties to the drink. There are many species of plants, stretching across genera, that are added. Some of the plants included in these various admixtures are Diplopterys cabrerana, Psychotria viridis, and Psychotria carthaginensis. There are also members of the Solanaceae that are commonly used, Nicotiana species, Brugmansia species, and Brunfelsia species (Schultes and von Reis 1995). These plants bring different chemical constituents to the drink. The chemical components of Banisteriopsis caapi that cause the hallucinogenic effect are beta-carboline alkaloids found in the bark. More than nine alkaloids have been isolated in B. caapi. The three main active constituents, and most well known from this plant, are harmine, harmaline, and tetrahydroharmine. Other beta-carboline alkoloids include harmine-N-oxide, harmic acid methylester, harmalinic acid, harmic amide, and more (Kawanishi et al 1982).

Ikea Supply chain

How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6 students were in the age of 35 – 40 1 student on were age above 40Part (b) Collect relevant data needed to answer your question (stage C). This will involve choosing samples or designing questionnaires and key the data into a spreadsheet. Most of the data you will need is secondary data that already exist in the internet or published literature and can be adapted for your investigation. You may refer to your text book, (Book A, pages 183 & 184) and learn more how to deal with data. When presenting your data it is important to provide the reference to the data source you are adapting. (30 marks).As it shows in the table below How old are the Students studying MU 123 Age Range 18-21 22 – 25 26-29 30-33 34-37 38-40 40 + Number 28 18 11 9 7 6 Percentage% 22. 50% 13. 75% 11 . 25% 8. 75% 7. 50% whenever the age increase the number of students decreases. 35% are the highest percentage with 28 students in their fresh years. 1. 25% are the lowest percentage with only 1 student enrolled above the age 40. 27. 5% are the number of students attending between 30 to 40 Part (c) Analyse the data that have been collected (stage A).This stage involves steps in summarising and measuring the collected data. The associated measures that we expect you use in your TMA are the mean, the mode, the median, range, interquartile range and standard deviation. You can use Microsoft Excel in presenting your data in bar charts or graphs as part of summarising your data. (mo re details on how to draw statistical pictures are explained In book D, Unit 1 1) (30 marks) calculating the mean: 1+6+7+9+11+18+28= = 1 1. 4 Calculating the meadian: Arrange the numbers by order: 1 6 7 9 11Range = 28-1 = 27 QI-6 18 IQR= 18-6=12 Standard Deviation: Meadian Deviations (d) d (power of 2) 1-114 . = -10. 4 108. 6 = -5. 4 29. 16 -4. 4 19. 36 = -2. 4 5. 76 11-11. 4 . 4 0. 16 18-11. 4 = 6. 6 43. 56 28-11. 4 = 16. 6 275. 56 The mean of d(to power of 2) 108. 6 + 29. 16 + 19. 36 + 5. 76 + 0. 16 + 43. 56 + 275. 56 = 462. 8/7 66. 11 = 8. 13 is the standard deviasion = 66. 11 Square root of At the end we realize from all the above charts how the number of students will decrease as the age increases.

Flipkart Case Study Essay

Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform, but there weren’t enough e-commerce sites to compare. So, both the Bansals, who were colleagues at IITDelhi, and then at Amazon.com, thought, â€Å"why not start an e-commerce site?† That was the genesis of Flip kart. From an initial investment of Rs. 4 Lakh this So they started to make a website, although it was a bigger task to create a website with 50,000 titles but wouldn’t be impossible for IITians†¦ so finally they created which took about a month and a half to start a basic working website with 50,00 0 titles and grown our catalogue to over 1 Lakh available titles. On 5th September 2007 they launched the company’s URL i.e. Flipkart.com for the first time in just an apartment room. . The website was launched on 15th Oct 2007. Flip kart is an Indian ecommerce company headquartered in Bangalore, Karnataka. From a start-up with an investment of just four lakh rupees, Flip kart has grown into a 100 million revenue online retail giant in just five years. Flip kart focused on online sales of books initially. The process involved in online shopping for books has gone through drastic changes and is more secure right now. A customer could use our user-friendly web page to place an order, once the order is placed online – the book is taken off the online inventory. In case of unavailability – it will be purchased from a supplier. The Book will then get packed and couriered on the same day. Flip kart is currently tied up with around 12 courier service providers. Flip kart also use Indian Postal services to reach areas without courier providers. Logistics play an important role in our business. But it later expanded to electronic goods and a variety of other products. The key differentiators are Availability of variety of goods of various categories, online shopping experience on the site and post sales experience. Apart from this the Cash on Delivery service is also one of the main reasons which keep it apart from  other E- commerce portals. The cash-on-delivery model adopted by Flip kart has proven to be of great significance since credit card and net banking penetration is very low in India. . Flip kart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and Cash on Delivery. IDEA Binny Bansal and Sachin Bansal saw a good opportunity in the market around e-commerce. Also, regular job was not as challenging. The excitement and satisfaction that comes with building something of a long lasting value is addictive enough for them to continue this. They started flipkart.com because they themselves felt the need for a good online book store. E-commerce sector is one of the toughest to get into in India. They believe that they can make a difference here. They wanted to create something which has a long lasting value and which we can be proud of. An attractive neutral name is what they looked for. Good domain names were hard to get. They were looking at names that did not just speak of books alone, but one that could suit any category of Products that we may add in future. Also, they wanted to have a catchy name with high recall potential. Flip kart could in simple terms mean ‘Flipping things into your Kart’. CURRENT POSITION OF FLIP KART Flip kart started with selling books. In 2010, they added to their catalogue media (including music, movies and games) and mobile phones and accessories. In 2011, product launches included cameras, computers, pens & office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions. In 2012, product launches includes health & beauty products, Life style products which includes watches, belts, bags & luggage. In November 2011, Flip kart launched a new Electronic Wallet feature that allows shoppers to purchase credit to their Flip kart account using credit or debit cards, and can subsequently be utilised to make purchases on the site, as and when required. From June 2012, Flip kart allowed people to buy toys, posters and from October 2012, Flip kart entered into apparel retailing. ACQUISITIONS MADE BY FLIPKART.COM 2010 â€Å"WE READ†, social book discovery tool 2011 MIME260, a digital content platform com 2011 Chakpak.com is a bolly wood news site that offers updates, news photos and videos 2012 Letsbuy.com is India’s second largest e-retailer in electronics. Flip kart has bought the company for an estimated US$25 million. ACHIEVEMENTS MADE BY FLIPKART.COM Flip kart owners have been featured in Business Today as one of the top 25 start-ups of 2009.They have been also nominated for Ernst and young award for the best entrepreneur of 2010. Apart from that they have been featured multiple times in start up news as well as mainstream news. Today, they are recognized as number one in the industry. As a testimony to the superior customer experience, the company has consistently recorded repeat purchase rates of more than 50%. They have also managed to get a registered buyer in every small town and city and hope to constantly improve their service standards. Flip kart’s reported sales as follows:- IN FY 2008–2009- > 40 million IN FY 2009–2010- >200 million IN FY 2010–2011- > 750 million IN FY 2011–2012- > set to cross the 5 billion As Internet usage in the country increases and people get accustomed to making purchases online. Flip kart projects its sales to reach US$1billion by year 2014 and is aiming at generating a revenue of 50 billion (US$1billion)2015. Ranks among the countries top 30 website. Customer base of more than 2 million. 30 shipment on daily basis Daily sales have increased to 2.5 crores. POPULAR PRODUCT CATEGORIES 1. Clothing: T-shirts, Jeans, Sports Wear, Trousers, etc. 2. Footwear: Casual Shoes, Formal Shoes, Flats, Heels, etc. 3. Beauty & Personal Care: Trimmers, Shavers, Soaps, Brushes, etc. 4. Mobiles & Tablets: Samsung, Micromax, Nokia, Sony, etc. 5. Laptops & Accessories: HP, Dell, Sony, Lenovo, Pen Drives, etc. 6. Books: Literature & Fiction, Biographies, Novels, EBooks, etc. 7. Baby Care & Toys: Vehicle & Action Toys, Stuffed Toys, Diapers, etc. 8. Sports & Fitness: Cricket, Football, Basketball, Badminton, etc. TOP BRANDS 1. Clothing: Adidas, Puma, Reebok, Lee, etc. 2. Footwear: Puma, Adidas, Reebok, Fila, etc. 3. Watches: Casio, Fastrack, Citizen, Timex, etc. 4. TV: Sony, LG, Samsung, Philips, Panasonic, etc. 5. Sports & Fitness: Speedo, Nivia, Yonex, Cosco BUSINESS MODEL Creating and maintaining a person-to-person trading community Function as a value added facilitator Provide a supportive infrastructure Zero inventory & without having traditional sales force Profit centers: Domestic business International business and Payment Largest online trading forum Compelling and entertaining environment Establishing trust & safety programs Cost effective and Convenient trading Strong community affinity An intuitive user interface ORDER LIFECYCLE Get the item Procure from Supplier (Just-in-time) (Supplier selection) Keep Inventory (Inventory Prediction, Planning) Clean & Check for sanity Pages missing, MRP printed lesser than told to you Pack the item Tamper proof, weather proof, breakage proof Select courier & hand-over Courier performances vary across regions a LOT Get tracking id & communicate to customer Follow-up for timely delivery Take care of returns (faulty product/user changes their mind) Minimize returns MARKETING STRATEGY Flip kart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official Face book page has close to 9 lakh ‘likes’. Flipkart recently launched a series of 3 ads with the tag line – â€Å"No Kidding No worries† Kids were used to create the adverts to send out the message – if a kid can do it, you can also do it. All in all to create a great customer experience. EXPANSION PLANS They aim at 10 times growth and eyes at $ 1Billion sales by 2015. They will look at bigger investments in their supply chain and technology. Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed. They intend to enter in to various new categories and expand their current categories as well. Everything except for groceries and automobiles will be available on Flipkart in future. To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally. PERSONEL ANALYSIS Great customer service Easy to use website, hassle free payment system Cash on delivery/Card on delivery mode of payment Focused on user experience ADVANTAGES Attract users to the site Provide selection Make it easy to Find & Discover products Provide details to evaluate a product Description, Specifications, UGC. Price well Have to be competitive to the most obvious options Provide convenient payment options Online, COD Confirm payment CONCLUSION They started off in 2007 by setting up three centres across India without funding. Six months ago, they reached number one status. They are also four times bigger than their nearest competitor. The company started off small; today they have grown ten times over the last one year and aim to touch the Rs 400 crore mark by March 2013.